We Are Uncompromising Pet Nutritionists and Enthusiasts
How do we actually fuel awesome?
We view dogs as more than just the best pets on the planet. We see them as high-performance wingmen who want to go further. And every day, our mission is to make a positive difference in their lives so they can be their best. We do that by creating premium nutrition—or what we prefer to call the fuel—that helps bring out the awesome in your pet.
It all started in 1969, when our founder, Paul Iams, was looking for a memorable word that echoed the uncompromising high level of his new dog food formula. With unmatched quality the market had never seen before, Paul wanted a name that was just as special.
He found inspiration in the world of jazz. In the 1940s, this unique music was evolving, as was its own unique language. Eukanuba ("You-Ka-Noo-Bah") was one word that grew out of that culture. It was reserved for something that was "the tops" or "supreme"—whether it was the latest song or a top-of-the-line car. It struck a chord, and he named his product Eukanuba to embody this ideal. And that’s where our history began.
As we look back to our origins, we also look ahead. Our dedication to creating new innovations in high-performance pet nutrition continues. And you can be sure we’ll keep going the extra mile, so your wingman can, too.