INSIDE EVERY DOG IS AN EXTRAORDINARY ATHLETE
You don’t waste that kind of potential. You train it. Fuel it. Unleash it. You activate the power that sits ready and waiting inside every muscle and fill every last cell with the nutrients to help dogs push harder, go further and achieve peak performance.
For the last 50 years, we’ve used the power of nutritional science to fuel dogs’ athletic abilities and unleash their full potential.
powered by eukanuba™
Proud partner of canine athletes
and the organizations that support them.
always pushing the limits
We’re driven by the idea that nutrition, dogs’ lives and performance can always be improved. That’s often meant our formulas have broken new ground. We were the first to use beet pulp and key prebiotics to help optimize digestion.
The first to use specific levels of omega-6 and omega-3 fatty acids to support skin and coat health. We created an antioxidant blend to support immune function and post-exercise recovery, developed optimized nutrients by activity and dog size… The list of breakthroughs goes on — and our commitment to making the best performance nutrition will as well.
50 years of performance
STANDARDS THAT NEVER SETTLE
Only High-Quality Ingredients
100% Complete and Balanced Nutrition
Manufactured in the USA
Meets or Exceeds Multiple Manufacturing Standards
Exceeds AAFCO Standards