Eukanuba Logo


Black Sheepdog  coming out of a pink agility tunnel

Fueling athletes. Unleashing Potential.


You don’t waste that kind of potential. You train it. Fuel it. Unleash it. You activate the power that sits ready and waiting inside every muscle and fill every last cell with the nutrients to help dogs push harder, go further and achieve peak performance.

For the last 50 years, we’ve used the power of nutritional science to fuel dogs’ athletic abilities and unleash their full potential.

Light brown dog jumping high over water

powered by eukanuba™

Proud partner of canine athletes

and the organisations that support them.

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As dog food trends come and go, we remain focused on proven nutritional science. Because when it comes to dogs’ sole source of nutrition — what they eat every day— it seems simple to us: dogs’ needs should always come first.

always pushing the limits

We’re driven by the idea that nutrition, dogs’ lives and performance can always be improved. That’s often meant our formulas have broken new ground. We were the first to use beet pulp and key prebiotics to help optimise digestion.

Eukanuba Research truck with image of a light brown dog running in water
Brown & White  Border Collie jumping to catch a pink toy

The first to use specific levels of omega-6 and omega-3 fatty acids to support skin and coat health. We created an antioxidant blend to support immune function and post-exercise recovery, developed optimised nutrients by activity and dog size…The list of breakthroughs goes on — and our commitment to making the best performance nutrition will as well.

50 years of performance

Over two decades after he first founded the IAMS™ dog food company, Paul Iams was still dreaming about making a premium dog food. He was inspired by the abilities of sporting and working dogs and he looked to science to create a food that could help fuel what they did.
Portrait of Paul Iams
Eukanuba 50 year anniversary logo

In 1969, as most brands continued designing products to keep costs low, Paul Iams did something different: he launched a new high-protein dog food that put performance and nutritional science first, even if it cost a little more. He chose the name Eukanuba™, a jazz term meaning “supreme” to symbolise his vision for next-level canine nutrition. More than 50 years later, we’re proud to continue what he started.


Eukanuba quality logo

  • Only High-Quality Ingredients

  • 100% Complete and Balanced Nutrition

  • Manufactured in Bathurst, Australia and the USA

  • Meets or Exceeds Multiple Manufacturing Standards

  • Exceeds AAFCO Standards